There are various aspects to search engine marketing which are crucial that you should understand. Using engines like google for optimizing keywords could be tricky, and that's why it's so essential that you take time to consider which kind of hosting you are going to get along with other stuff that will factor into just how successful you are online marketing. When you are creating content to place in your website for search engine optimization, it is necessary that you simply result in the content as relevant as you possibly can. You will obviously be plugging using keywords which these search engines like google will then recognize upon seeing them. This is what will drive a majority of visitors to your websites, thereby earning you money.
Through an intelligent and well organized plan's critical if you are planning to outlive with this type of marketing .
There are lots of people who make an effort to make SEO marketing work for them, however they simply cannot. One reason behind this really is that they don't have the type of patience and commitment that is necessary to be successful. You have to first understand that this is not a make money fast plan or scheme. It's something which requires effort and a lot of self-motivation. If you do not possess this stuff, then search engine marketing is probably not for you. What you should also should get is website hosting that's user-friendly and easy to go about managing. You'll always want to be able to count on the web hosting services that you have. You will need to ensure that you have selected the correct business to help you run your websites, because trust and reliability are two key issues in all of this.
SEO marketing mandates that you are taking a firm approach and never deviate from this unless it's warranted. Although you may avoid seeing the results that you are dreaming about immediately, eventually all your effort can pay off.
Keeping all the content in your websites updated on a regular basis is particularly important, since you will want anyone who visits so that it is impressed. Since sometimes your ultimate goal will be to simply get search engines like google to identify the keywords, your articles will not also have to become high quality, nevertheless it continues to be strongly recommended that you take the time yourself or hire someone to generate good content for you.
Doing keyword research is a whole separate issue that you'll want to address as well. It is extremely essential that you understand how to go about doing this, because it will ultimately determine just how successful you're with SEO marketing. Make sure to do careful research and choose the right keywords which will drive probably the most traffic and enable you to get probably the most profit.
BANGLADESH SEO ?
SEO (Search Engine Optimization) can be a life changing money making strategy in Bangladesh. Gradually SEO is going to be proved as a lucrative IT profession for the Bangladeshi dwellers. If you feel interest in the field, easily you will be able to make money by outsourcing. With the rise of the online marketing industry, a lot of people are now into opening the doors of their businesses online. More and more entrepreneurs, whether small scale, like an online boutique, to large scale like a humongous electronics company, are setting up their web pages and promoting their businesses through advertisements placed on web sites that are very popular to their target customers. And with their awareness on the importance of creating their image in the World Wide Web comes their awareness on the need for SEO services.
SEO is a profession in Bangladesh that can be practiced while working for a company or as a solo practitioner. There are many jobboards like Dice and Craigslist that publish SEO job advertisements. It is worth noting that the compensation for SEO employees is equal to or even higher than that of developers, designers and marketers. Salaries over $80K per annum are not an exception for SEO jobs. As a solo SEO practitioner you can make even more money. Almost all freelance sites have sections for SEO services and offers for $50 an hour or more are quite common. If you are still not confident that you can work on your own, you can start a SEO job, learn a bit and then start your own company.
If you already feel confident that you know a lot about SEO, you can take this quiz and see how you score. Well, don't get depressed if you didn't pass – here is a great checklist that will teach you a lot, even if you are already familiar with SEO.
One technique for advancing the hits of your web site is through Search Engine Optimization (SEO). Though there is no assurance that this technique will make your website show up first through Google or Yahoo or other search engines, still SEOs can help you go up the ladder of popularity in websites. Obviously, there are a lot of Search Engine Optimization companies that would want to help boost the search engine rankings of your website. Now this could be the best idea for your business — only if it’s for free. And everyone knows nothing comes for free these days. So what’s the next best thing to do? Have you tried becoming a search engine optimizer?
SEO, as an industry itself, can give you profits by working on websites of various clients. It’s easy to earn money — but only if you have the skills. And in this type of industry, the money you make will greatly depend on the level of your internet marketing and computer skills or work history.
Search Engine Optimization takes a lot of time and effort to promote the web site you are handling in the most popular search engines. Because it involves a many areas — link building, content creation, reputation management, web development, PPC advertising, affiliate marketing and social media marketing — only time and experience will hone your optimizing skills. This is the reason why some people are good at one area but not at another while some people can specialize on everything. One should also consider that with the number of people becoming SEO specialists every day, even if you think you are the best in the field, somebody else could probably be doing better than you.
Before getting all the experience you need as a SEO specialist, you first need to have a background on what the field is all about. There are now institutes that offer certificate SEO courses that include SEO basics, PPC lessons and more.
These institutions can teach you how to handle web site optimization through strategizing the contents of your web site technically and placing links of sites to other web pages. Available in the net are free do-it-yourself SEOs but getting professional help makes a big difference. In choosing your SEO institution, pick the one which provides an excellent training. Check the qualification of the professionals before enrolling. Experience is very essential for working in the online market. There are a lot of mazes in the online world that one must have a full grasp of before one can really take advantage. You need to understand everything about search engines — how they work and their algorithm. A good experienced professional will help you take a deep understanding about the market and the trends.
Another important factor in choosing your SEO institution is the syllabus of the training that they will be giving you. Grab the syllabus of all the institutes available and compare them from one another. Select the one that covers most of the technique in the field of online marketing. Though, the amount will vary depending on the nature of the training, it certainly will be worth it if you will be gaining more than what you paid for.
Training for Search Engine Optimization will surely help. It gives you a greater potential of having a promising career in the field of online marketing. But to make full use of what you will be learning, the training will not be enough. You will need to work a lot. The end of the training is not an end, rather a beginning of your career. Find time to go through the latest happenings in the industry and understand fully the marketing strategies.
Building your career in the SEO industry could take time and hard work as with all the other jobs available and this should serve as your motivation to pursue what you want to do. As long as you see it as a passion, it wouldn’t matter whether you are the best SEO specialist there is or not. After all, SEO strategies and techniques are not for the long term. With changes in technology and the Internet that happens every day, every aspiring SEO expert should need to keep up. And this should be taken as the perfect chance for you to advance and succeed.
How To Integrate Google Analytics & YouTube?
As companies spread their media mix, and expand their activities to YouTube, Facebook, Twitter, LinkedIn and other social channels, it is essential to try and integrate numbers as much as possible. And this integration should not only be on the marketing message and design, but also on its tracking. It is important to have a centralized marketing measurement tool that can provide us with the ROI of each of the channels.
I have previously discussed Google Analytics integrations with Webmaster Tools, with Website Optimizer, and with Feedburner at Search Engine Land. In this post, I will discuss how to best integrate Google Analytics and YouTube Branded Channels.
Who Can Benefit From It?
Recently, I created the Online Behavior Channel on YouTube, and considered the choice of investing in a branded channel or not. The main factors that led my decision to invest in it were the option to add a customized header with links to my content and the possibility of adding Google Analytics to it.
Therefore, if you are not a branded channel, you do not have the option to track it with Google Analytics (see all branded channel features in this pdf).
Below is a screenshot showing where to find the Google Analytics option and how easy it is to add the code.
Setting Up Google Analytics
As it is clear from the screenshot above, it is very simple to add the Google Analytics tracking code to a YouTube branded channel.
However, I recommend the configuration below to your Google Analytics profiles in order to keep the data clean and analizable.
Use the same Account ID (UA)
The first decision to be made is the account that will be used: will you use the same account you used for your website or a different account?
I believe you should always use the same account, this will enable you to see the stats for your YouTube channel together with those of your website or separately (see below the configuration you needed).
Create YouTube & Non-YouTube Profiles
In order to be able to analyze your YouTube traffic separately or together with your website traffic, you should create two new profiles on your account:
1. Only YouTube Traffic: this profile shows only the behavior of visitors to the YouTube channel.
In addition to the profiles above, the overall profile that includes all domains (which is the default profile) should be kept for analyzing the aggregate traffic to the website.
Wishes For A Better Integration
A few months ago I wrote a Google Analytics Wishlist, which included the main items that I felt were missing in the tool, including a more powerful integration with Adsense, with Website Optimizer and with Webmaster Tools.
Following my experience with YouTube and Google Analytics, I feel the integration is far from what companies need. Here is what I would like to see further detailed in Google Analytics on YouTube:
- Subscribes as Pageviews. In order to enable the tracking of YouTube conversions on Google Analytics, the YouTube team should add a trackPageview call every time someone subscribes to the channel. This is fundamental as one of the main objectives of the YouTube Channels is to get people to subscribe to it. Today, this cannot be measured using Google Analytics.
- Video interaction as Events. As part of YouTube insights, they offer Hotspots stats, a report showing which parts of the video are “hotter”. If this type of information was available on Google Analytics (as Event Tracking) that would be a great tool to analyze video interaction.
As I believe Google is always looking into ways to integrate their tools, I am looking forward to improvements to this integration.
Opinions expressed in the article are those of the guest author and not necessarily Search Engine Land.
